I believe one of the most important lessons I’ve learned when it comes to business and investing is mass hysteria created by greed and fear also creates a diffusion of responsibility and false security amongst the masses.            Yes, the old saying, “There’s safety in numbers,” is true however there can be diffusion, illusion and confusion in numbers too.  I caution you today to be careful not to fall into this infamous trap.  All that glitters isn’t gold, sometimes it’s fools-gold. Just because a feeling and emotion is popular among a group doesn’t necessarily mean the feeling and emotion is correct and the potential risks involved is any less.  The promise of quick fortunes in the absence of effort has claimed many victims with stars in their eyes and excitement on their breath.

Simply put, when the masses appear to be all excited and jazzed up, your caution flag should go up.  I’m sure many savvy professionals will agree this is the time to step away from the fray of it all and begin your own due diligence.  And, don’t be afraid to say “No” and let it go and pass on the opportunity if the facts you find aren’t accurate and in-line.  Yes my friends, the age-old primary emotions that stimulate, motivate and dictate human behavior is still greed and fear the last time I checked.  So be cautious and don’t let it manipulate you into doing something you might later regret when the dust settles.

This breadcrumb can save you a lot of money and undue heartache, stress and pain while on your journey through this “Life” thing.  Trust me I know this breadcrumb extremely well.  Proceed with caution as you attempt to make it GREAT!

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My Book:    “Make it GREAT”
www.MakeItGreatNOW.com